‘Tis! More fun in the Philippines!

‘Tis!

The new Department of Tourism leadership rolled out, last Friday, its newest campaign slogan which hopes to attract more tourists in the country.

Tourism chief Ramon Jimenez Jr. simply puts it: “Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable,” adds Jimenez added.

If the slogan seems familiar, that‘s because it is reminiscent to the “more than the usual” campaign of the Department of Tourism some years back, having been conceptualized by the same agency that did that, BBDO Guerrero Proximity Philippines. The advert agency is also leading this campaign where more marketing gimmicks will be introduced in the coming months.

The campaign is also taking advantage of the Filipinos’ dominance in the social media realm, spreading the campaign in social networks most frequented by Pinoys. The twitter hashtag #itsmorefuninthephilippines and #1forFun was unveiled along with the slogan.

Philippine tourism images carrying the slogan with witty phrases on why it’s more fun in the Philippines is fast becoming an Internet meme. An Internet meme is the term used to describe any concept or phenomenon that spreads via the Internet. The idea is to spread the idea, allowing for people to tweak it, make parodies or just have fun and help spread the concept, though more satires and parodies of the slogan are coming out, which is expected of an Internet meme.

Expect Bohol Republic to be rolling out more It’s More Fun in the Philippines memes. This post is a work in progress.

(We’re not even gonna elaborate that this slogan’s been done before. Most all slogan’s been, so screw originality. Brazen copying of logo’s are another thing, though. *peace* Let’s own this!)